Starting a professional car wash business can be expensive and prohibitive. A mobile car wash is a great way to penetrate the industry while making a lot of profit. This is a guide on how to start a mobile car wash in South Africa.
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Overview
The car wash business has served as the starting point for a lot of entrepreneurs and works both in the formal and informal sector. The barriers to entry can be low when operating in the informal sector and very high when in the formal sector.
The mobile car wash business is one with very little barriers to entry, the most prohibitive barrier being the company vehicle.
Operating premises
This is a business that you can start from home, you don’t have to have any operating premises. Traditional car washes are the ones that need to have operating premises. As a mobile car wash, you will be called to the client’s home or anywhere they deem to be convenient. The business works in a similar way to mobile bars and mobile kitchens.
Buying equipment
You don’t really need a lot of equipment to start this business, you probably know exactly the equipment you need. The equipment you will need will depend on the type of car washing service you offer but for most it’s brushes, sponges, vacuums, buckets, polishers and storage. The most expensive thing you will have to spend money on is a vehicle for transporting your equipment.
You will use the vehicle to store and transport all your equipment. The vehicle doesn’t have to be anything fancy, a second-hand van or bakkie will do the job just fine.
Marketing your business
As you can see, this is a fairly easy business to start with not much hustles. The most difficult part will come when it’s time to advertise your business. Getting clients is a challenge for almost every business.
This is something you have to put a lot of work into getting right, the best way to advertise this business is through branding and digital marketing. You have to brand your company vehicle, paint it with your company logo and display your contact details. This is free marketing and you will receive calls from people whom say they saw your branding and took down your contact details.
See also: How to start a business in South Africa
Conclusion
This was a guide on how to start a mobile car wash in South Africa. Do you have any thoughts or questions? Comment below.
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