How to start a jumping castle business in South Africa

How to start a jumping castle business in South Africa

Every kid loves a jumping castle, this creates a perfect opportunity for the budding entrepreneur to start a jumping castle business. This is a guide on how to start a jumping castle business in South Africa.

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Overview

This is the kind of business that most people don’t consider, it’s rare to hear someone talking about their plans to open a jumping castle business. This means that there is very little competition in this field, which is a huge advantage. This business can make a lot of money, it can make tens of thousands of Rands in a single day.

People usually use jumping castles when hosting parties, mostly kids’ birthday parties. They are also hired out on other events that host many kids. This means that your primary target market is people who have access to kids, lots of them. The kids aren’t the target market, kids don’t make purchasing decisions in their household or organization.

There are many ways in which you can go about running this business, you can open a park with jumping castles and charge people for entrance or hire them out or both. It’s often best to do both, you generally hire out the jumping castle when there are events, having your own jumping castle park is a huge advantage. It will allow you to collect entrance fees when you don’t get hired. This money can be used to sustain the business and offset some of your expenses.

Operating premises

Unless you are going to be opening a jumping castle park; you don’t need to pay for operating premises. You can run the business right from your home if you are going to hire out your jumping castles. This is also the best option if you don’t have enough money to invest in building a jumping castle park.

Buy equipment

The equipment will be your jumping castles and other inflatables, jumping castles can be quite expensive. Try to get a high-quality jumping castle that won’t be worn out quickly, you can get some good ones from as little as R11 000. Make sure that you buy equipment for covering your jumping castles when it rains.

Register your business

You might think that registering a jumping castle business is not really necessary. It can help you a lot, especially when it comes to getting tenders and taxes. If you don’t register the business; you will have to pay personal income tax, if you do, you will pay corporate income tax which will be way less or nothing at all until you hit a certain mark. Registering the business only costs R175 when done through the CIPC.

Market your business

This is quite a tricky business to market; traditional advertising methods don’t work. You have to invest a lot of time and energy into networking. Go to all the places that have access to a lot of kids and tell them about your services.

These places are usually schools, churches and other places. Your pitch should focus on giving a fun day to the kids, the kids will have to pay a fee to play on the jumping castles. Most schools have more than 500 kids, this works out to be R25 000 if you are charging R50 per kid. Some people charge R100 per kid on high-income neighbourhoods, which works out to be more than R50 000.

Having a jumping castle park is marketing on its own because the parents will hire you when they have birthday parties for their kids. Make the park as pleasant as possible for both the parents and the kids, also make it clear that the jumping castles are for hire.

Conclusion

This was a guide on how to start a jumping castle business in South Africa. Do you have any thoughts or questions? Comment below.

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This Post Has One Comment

  1. How can manage n grow with one jumping castle renting at the mall and how much can charge the kids ?

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