How to start a cake business in South Africa

How to start a cake business in South Africa

Cake, who doesn’t love cake? A lot of us have a sweet tooth and really love our cake. This creates the perfect opportunity for entrepreneurs to create a cake business. This is a guide on how to start a cake business in South Africa.

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This is a great business for anyone who loves baking and decorating cakes, it has a low barrier to entry and is very lucrative. People love cakes and love celebrating events using cakes, events like wedding and birthday parties. The vast majority of your orders will come from weddings and birthday parties for kids.

Get experience

The first thing you should master is baking and decorating cakes; the learning curve is not that steep. You can learn how to bake and decorate cakes from watching tutorials online. There is a lot of information from blogs and magazines that you can use to teach yourself these skills. It’s important that you start by baking cakes for your family and friends. This will make it easier to monitor your progress, and you will get valuable feedback.

Operating premises

You can start a cake business from home in South Africa. However, you will need to make sure that your kitchen complies all the health protocols. We highly recommend working from home, the overhead costs of renting premises can run you out of business.

It would be necessary to work from an outside kitchen as your business expands. You can build this kitchen in your yard and use it specifically for baking.

Charge a decent price

You don’t want to be too expensive when you are just starting out. Charge the average price or a little lower but don’t sell yourself too short. This will attract a lot of people towards you, everyone loves a discount.

Build a portfolio

This is the best way to build trust with your prospective clients, a lot of them will want to see your work before working with you. Having a good portfolio gives them a sense of peace as they know you will deliver as promised. All your work should ideally be stored in a website as a portfolio, that way you can just give them your website address and they will be able to view all your work. You can get a website from as little as R1 200 from Promta Web Services.

Market your cake business

Most of the marketing for this business is done through word of mouth, a lot of your clients will come from referrals. This is why it’s so important to network with other people who are in the events business. Make sure you network with event planners, caterers, and people who design the décor. These people mostly work on events that need a cake; they will recommend you to their clients. You should also alert them of new opportunities.

This doesn’t mean you should neglect digital marketing. Digital marketing can come in handy when someone is looking for cake shops near them. This is why you should make sure that your business is registered on Google my business. This is something that your web designer should take care of.


This was a guide on how to start a cake business in South Africa. Do you have any thoughts or questions? Comment below.

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