How to start a painting business in South Africa

House painting can be a very fulfilling job, getting the chance to paint and make someone’s house a lot more beautiful is very exciting. This is a guide on how to start a painting business in South Africa.

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Overview

This is a business with very little barriers to entry, however it still needs you to be very knowledgeable about house painting. You need to know the different types of paints that are available and which colour contrasts often work together.

Starting this business is not very difficult, the difficult part is in getting clients. This article will focus mostly on how to get clients for a painting business in South Africa. House painting is very lucrative and has very high profit margins. Most businesses offer house painting as part of their larger service offering. They might also offer renovations, plumbing and roofing. This makes it much easier to get clients.

Get experience

You don’t really need a university degree to be a house painter, all you need is a bit of experience and you are good to go. The focus should mostly be on learning about the different types of paints and how you can work with them.

There are different types of paints, in colour and texture, you get paint that is very thin while the other is thick. Knowing about the different types of paints will also make it easier for you to advise your clients.

Some clients will just task you with painting the house and look to you for all the ideas and expertise. This is where having experience becomes very valuable, you will instinctively know what works and what doesn’t.

Register your business

I would personally not recommend that you register this business when you are just starting out, it can take a really long time to get clients. Register it when you have a consistent flow of clients, especially if you are only offering painting services and nothing else. The cost for registering a business in South Africa is currently R125.

Market your business

Marketing this business can be pretty hard, people use painting services when they need them. Your focus should be on making sure that customers find you when they’re looking for your services. The best way to do this is by networking. Network with all the people who are part of the home construction industry.

These people may be builders, roofers, carpenters or plumbers. They are usually the first ones your potential clients will ask for recommendations, especially if they did a good job. This network will bring you a lot of clients in the form of referrals, you might even reward referrals in order to encourage them. Pay 10% back to the referrer, that gives them an incentive to bring more clients to you next time.

Conclusion

This was a guide on how to start a house painting business in South Africa. Do you have any thoughts or questions? Comment below.

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